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In recent times, there has been a marked increase in the number of individuals sharing their travel experiences and adventures on social media!
While many travelers share their travel experiences, others like to document and write about the places they have visited. The growing trend of sharing travel adventures online is primarily due to the growth in popularity and use of social media platforms. Individuals who are fond of traveling are leveraging their hobby and turning it into a source of gaining online traction and visibility.
However, if you want to share your engaging travel adventures on social media and build a sizable audience, you must apply the right strategies. Read this article to learn a few tips that may prove to be helpful in this regard.
Use The Right Social Media Platforms
When it comes to increasing engagement, it is only possible when you post on the social media platforms where your audience is!
For instance, YouTube is ideal for sharing detailed travel vlogs, while Instagram is ideal for individuals who want to explore places via imagery or short-form videos. Similarly, Facebook is better suited for detailed posts and discussions, while Pinterest is the perfect place to share travel tips and guides and would appeal to travelers who like to plan thoroughly.
To ensure you get maximum reach, figure out where most of your target audience is, and then design your content and post accordingly. Similarly, if you are interested in sharing a certain form of content, be it images reels, or long posts, you must consider which platform would be best suited for that content format.
Edit Correctly
Many people pick a travel destination based on what they see on social media. If a follower decides to travel to a certain destination due to the content you posted, they will certainly be comparing the videos and images you posted with what they actually see
Hence, when you edit an image or even a video, try not to overdo it. The pictures you click during your travels are most likely fine on their own. Over-editing or using the wrong filter sometimes does more harm than good. If a follower finds your posted images very different from what they see, this may affect your credibility. So, edit just the right amount and refrain from overdoing it, even if you are tempted to do so!
Be Consistent With Your Content Without Oversharing
The primary determinant of how attractive your social media presence is to the existing and potential audience is the quality of your content! That said, it is important to create and share high-quality, engaging content that captures the very essence of your travel adventures. Take stunning pictures of the places you visit, and make engaging videos that allow the followers to see the places you visit in detail.
While high-quality images and videos make your account look very attractive, incorporating a bit of reality goes a long way in building your credibility. Try to add snippets of behind-the-scenes footage or show your audience how you captured a certain image or video. You can also make content around your interactions with the locals there. This makes you more relatable and establishes your credibility with the audience.
At the same time, it is important not to overshare! Your followers may be excited to see you in a new place, but no one wants too much content from the same place. If you are sharing content in real time as you travel, fix a time of the day when you post content on your page. This way, your audience will have something to look forward to every day and will not feel like they are being bombarded with pictures and videos.
Use Hashtags And Location Tags
Using the right hashtags is highly effective for boosting the visibility of your social media profile. They make your content more discoverable, particularly for people who are interested in similar locations or content.
To ensure you incorporate the right hashtags in your content, you can search for trending travel-related hashtags and add them to your posts strategically.
Similarly, geo tags and location tags may enable you to connect with travelers who are interested in similar destinations as you. This way, you can build a community of like-minded travel enthusiasts and build meaningful and mutually beneficial relationships.
Take Your Followers Along
While optimal content sharing is important to retain your audience’s interest, using stories and live sessions to take the audience along during your travels is a great way to boost engagement.
By doing this, you give your audience the choice not to see you if they do not want to, while others who want to see the places through your eyes and experience a bit of adventure can enjoy your content. You can create highlights of these stories or sessions, which may later serve as travel vlogs.
Build A Community- Engage Actively
Like any other niche, travel content also thrives on engagement. If you, too, want your community to grow, it is important to maintain interaction and encourage engagement. Try to actively respond to comments and queries on your posts and in DMs.
You can also conduct polls, surveys, or Q&A sessions about different travel destinations. These will encourage your audience to engage and provide valuable interactions that can further aid your growth and popularity.
Final Thoughts
There is nothing quite like living in the moment! However, if you have a social media profile that is based on your travel adventures, it is important to capture all the content-worthy experiences and share them with your target audience.
Having a sizable following for your social media profile may encourage you to explore the world further and visit different places so you can continue to pursue your passion. At the same time, the enhanced traction on social media can bring you many lucrative opportunities that can help you grow and leverage your online presence further.
Sources
https://www.travelgumbo.com/blog/using-social-media-to-share-your-travel-adventures-effectively
https://savannahsaidit.wordpress.com/2018/02/06/capturing-your-travels-how-to-capture-your-trip-on-social-media/
https://www.magnificentworld.com/tips-for-writing-and-sharing-your-travel-adventures-on-social-media/
