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Nowadays, most people make their travel plans based on the content they see on social media! It may be a beautiful picture or video of a stunning place that compelled them to decide on their next holiday destination. Or they may search via hashtags to find an ideal place for the next time they travel.
As this dependence on social media grows, it is not surprising to see travel businesses turning to Instagram for business growth. So, if you are not using Instagram for your business, you are missing out!
Follow along to learn why Instagram is an effective marketing tool for businesses. We also offer tips on how you can leverage Instagram features to promote your business and achieve increased growth and profitability.
Why Instagram Is A Powerful Marketing Tool For Travel Businesses
If you want to build a sizable following, Instagram is the perfect platform. Whether you are a travel agency, a tourist operator, or sell travel-related goods and accessories, Instagram can do wonders for your business.
As long as you share relevant and engaging content on a consistent basis and offer value to your target audience, you have a high chance of growth. If you are running a travel business, here are a few reasons why your presence on Instagram matters.
High Popularity And Usage
With a monthly active user base of over 2 million, Instagram is the third most popular social media platform globally. It is particularly popular among the millennials and Gen Z, the individuals who constitute the largest numbers when it comes to traveling- whether for business or pleasure. These are the people who rely on how Instagrammable that particular place is before finalizing their travel plans.
Hence, when you maintain a noticeable presence on Instagram and employ the right strategies to reach out to your target audience, your growth potential increases manifold. It then all depends on how you seize this opportunity.
Trendsetter Platform
Instagram is regarded as a trendsetter platform that has the power to impact trends- be it cultural or fashion trends. Since travel is an important aspect of culture, it presents an incredible opportunity for travel businesses. You can leverage its power to influence and mold trends and expand your business.
Influencer Content
When it comes to influencer marketing, no one does it better than Instagram. Ask any influencer their top choice for content sharing, and the majority would choose Instagram. These influencers are helping many businesses drive their sales and profitability and can do the same for you.
You can collaborate with an influencer who you think would be a good fit for your brand and tap into their following and audience. This will help you increase your exposure as well as the potential to boost conversions.
Social Proof And Credibility
Instagram stands out for its content format mostly! Powerful and engaging images and short videos do a much better job of promoting a product or service than any other form of content. Besides marketing, visual content is also very effective for establishing your credibility and social proof. Moreover, other elements like reviews or testimonials and user-generated content are also very useful for establishing your credibility as a reliable business.
How To Leverage Instagram To Boost Your Travel Business
Now that we have established why it is important for you to promote your travel business on Instagram, here is how you can boost your Instagram presence to leverage its full potential and drive business growth.
Optimize Your Profile
If you do not have an Instagram account already, start by creating a business account! Share your complete bio to make a great first impression on your customers. Clearly state what your business is all about and what you are offering and also add your contact details. Also, choose a high-quality profile picture. If you have other social media accounts, use the same picture across the board to improve your visibility.
Finally, add a link to your website in your bio for better access. It may eventually lead to an increase in conversions and more sales.
Instagram is all about visual content, so make sure to share high-quality images and videos that instantly catch the eye. Share stunning photos of various destinations to highlight their main attractions, including landmarks, scenic mountains, beaches, or lush forests. You can also share video clips of travel experiences, tourist activities, accommodations, or cultural experiences to pique viewer interest and boost your visibility.
Moreover, you can re-share user-generated content to establish social proof and improve your credibility. At the same time, you can work with influencers to generate stunning content that not only helps make your account more vibrant but also allows you to enhance your exposure quickly.
Use Hashtags
Location and hashtags are great for promoting businesses and reaching out to a broader audience. You can also incorporate relevant hashtags into your content. If you are unsure of which hashtags to use, you can also use automated hashtag generators. Also, watch out for new hashtags that are relevant to emerging trends. This will help you reach out to a wider audience and increase your visibility significantly.
Engage With Your Audience
Like any other business, it is important to keep your followers interested in your content and build meaningful relationships with them. Hence, when you post videos or photos, make an active effort to engage your audience. Ask questions and also encourage them to ask questions or give feedback.
You can also host giveaways or arrange contests to increase the engagement on your posts which in turn will increase your presence.
Run Ad Campaigns
While organic marketing is highly effective on Instagram, using a mix of paid ad campaigns and organic growth strategies makes a powerful combination. Invest in making ads that cater to your target audience’s preferences and interests. It is also important to ensure the ads are creative and engaging. Also, add a clear call-to-action link to encourage conversions.
Final Thoughts
When it comes to promoting your travel business on Instagram, it is all about how you capture your target audience’s interest. In addition to ensuring that your feed looks visually aesthetic and stunning, you must also pay attention to how trustworthy your brand seems. For this purpose, you can work with influencers or share pictures, videos, or reels of other users enjoying their vacations.
Moreover, it is important to create valuable content on a consistent basis that keeps your account relevant so that your followers keep coming back for more. Finally, you must make active efforts and use creative ways to engage your audience and offer them value so they prefer your business and contribute to your growth.
Sources
- https://predis.ai/resources/instagram-marketing-for-travel-business/
- https://www.writtenlyhub.com/blog/promote-travel-business-on-instagram/
- https://skedsocial.com/blog/travel-brands-on-instagram
